Crisis Communication Media Alert:

Five Things You Must Never Say or Do During a Crisis

 

Learn what media savvy corporations and organizations already know:

 

How to prepare for the worst,

How to be ready for a crisis

How to not ruin your hard-earned reputation in a matter of minutes.

 

This could happen to you at any given moment.

 

Are you ready?

 

– A call in the middle of the night telling you a fire at your office injures two high-school kids who were breaking in

 

– Your CEO embezzles a $100,000

 

– Someone holds a press conference claiming sexual harassment

 

– A disgruntled customer creates a YouTube video slamming your company, creating viral devastation

 

One mishandled media crisis could cost you thousands, and in some cases millions, of dollars in business.

 

Five-Time EMMY® Winning Producer Shawne Duperon interviews Crisis Communication Expert and colleague

Alan Stevens, The Media Coach   http://www.mediacoach.co.uk/ 

 

 

Here’s some of what you’ll learn in this information packed class:

 

• The three things to prepare your team, staff or business if

  a crisis hits

 

• What constitutes a crisis and how some companies don’t

  “get” that a crisis is occurring before it’s too late!

 

• How some of you unknowingly “fan” a problem into a crisis

 

• How to use different strategies for different crisis’s

 

• How to avoid getting blindsided by media

 

• Classic reoccurring crisis communication mistakes most

  businesses make

 

• The FIRST thing you must do during a crisis

 

• How the response of “no comment” will haunt you for

  years and keep the damage rolling

 

• How the guy with no teeth ends up in your story, making

  you look even worse

 

• Do this crisis mistake, and we guarantee you will make

   yourself, your company or non-profit LOOK very guilty

 

• How to avoid looking like a robot during a tough interview

 

• Ways to prepare your staff for the onslaught of calls and

  the  importance of a media log

 

• Examine classic crisis case studies and powerfully learn

  from them

 

• What to primarily focus on after disaster strikes

 

• Picking the right person in your company to answer crisis

  media questions

 

• Why you should avoid a press conference like the plague

  and when you should have one

 

• The first thing to do when your crisis goes viral

 

• What to do if you know don’t the answer to a media crisis   

  question that could make or break you and much more!

 

Become the Most Sought-After Expert in Your Field.

Command Media Respect.

 

Feel Confident Working with Traditional and Social Media Reporters, Editors and Influential Bloggers.

 

Order Now: $57