"Romancing the Media: How to Get a Second Date"

Relationships are everything.  Don’t you tend to do business with people you like?

Reporters, producers, assignment editor are no different. They are attracted to people they like. Yeah, they gotta cover stories. BUT! They tend to use the same experts over and over again who are good at what they do and have strong relationship building skills.

When it comes to working with the media, Shawne shows you how most of you do it wrong. Through a hilarious analogy of dating in the 21st century, Shawne teaches you to approach media like a successful dating campaign. Your goal in love? To find your soul mate! Your goal in media? To create as many strong media relationships as you possibly can, so that you receive ongoing free publicity.

The biggest mistake you can make on a first date is to push your own ideas, goals, and successes on your unsuspecting romantic prospect. The same is true for media. The biggest mistake you make while pitching stories without a relationship, is being completely focused on YOUR story, YOUR product or YOUR service. Yikes!

During this highly interactive event, you will:

• Dismantle your entire notion of relationship building with media and will never pitch media stories the same again REGARDLESS OF YOUR CURRENT SKILL LEVEL.
• You will start discerning who you really want to work with in media. Yes, who YOU want to work with. Life is way too short to work with jerks. You will learn how to pick media you like.
• Transform how you "should" be working with media into actually working with them. Talk is cheap. You’ll attract tons of free publicity by creating a sense of fun and adventure along with some great ideas on how to pitch media stories they crave.