What Every Business Owner & Entrepreneur Should Know Before Pitching Media
When you start sending your story ideas to reporters, editors and producers, here are the top 5 ways to ensure success with your free publicity efforts:
- Know what you’re an expert in. Are you a chiropractor? Claim yourself as an expert in stress. Same holds true for acupuncturists. Do you teach leadership to businesses? Consider that you’re a business expert. When pitching media, they need to put you in an expert category quickly. Over time you can pitch many stories that reflect your ALL your passions.
- Focus on the news organization and how you can make a difference for THEM. Look for national stories that you can piggyback off of, giving news folks your expert tips or advice. Over time they will cover your specific story. Start by helping them with the stories they are currently working on.
- When you call and pitch a story, always ask for permission for a conversation. Say: “Do you have a minute for a pitch?” They’ll tell you yes or no.You’re creating your credibility by letting the reporter know how busy the newsroom can really get.
- Write an exquisite press release. Click here for examples. Make it one page and easy to read.Offer statistics and tips that will make a difference for their audiences.
- Be patient. Giving up is the worst mistake you can make. When you pitch, you will get on air. It’s inevitable. Just keep pitching.
One free media story is worth $5700 in a 24 hour news cycle.
Shawne shows you how to create free stories with media over and over again. She created "The Business Owners Free Publicity Kit to Thousands of Dollars in Free Media." By the time you finish The Business Owners Free Publicity Kit to Thousands of Dollars in Free Media, you will understand how media really works. It’s very similar to pulling back the curtain in the Wizard of Oz. When you pull back the curtain and see how something really works, confidence is replaced with uncertainty. Shawne takes you step by step and shows you everything you need to know to become a media pro and not risk looking like an idiot in the press. Get it now. (link)
