Here it is PR Pros:
What every editor, producer, anchor, assignment editor and reporter wishes you knew:

1. Quit calling during a newscast. Never, ever, ever do that. We are crazy busy, especially during a newscast. We don't have time to listen to your pitch.
2. When you call us on the phone, always ask us if we have a minute for your pitch. We're straight. We'll tell you yes or no. Sometimes breaking news is happening and we can't talk. Help us help you.
3. Quit sending us your clients who SUCK on camera. You do all this work, pitch all these fantastic stories, create lovely long-term relationships and then you screw it up by sending us the most awful people/executives/business owners/authors on camera. Can't tell your client the truth that they suck on camera? Send them to me, I''ll train them. I'll show your clients everything they need to know to be exquisite on camera and have media clamoring for more.
4. Get with the times and create a digital press kit. Save the planet, save time and send your press kit link through the web. It's fast efficient and gets the job done. Quit filling up a reporter's precious email capacity. Want a great resource? See Presskit 24/7
5. Follow up. You'd be shocked at how many reporters, producers, anchors and assignment editors share with me the lack of follow-up and how sometimes they just wish a source would call back. Maybe the reporter deleted your email or lost your info. Follow-up, follow-up and follow-up some more.

Whether you’re a seasoned PR professional or just starting out, Media Expert Shawne Duperon created the quickest and most efficient route to tons of free media.
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