Media Mastery Bootcamp

Media Mastery Bootcamp

Discover Your True Media Star Power

2-Day Intensive

“After 4 seconds of meeting you,

I can predict your personal challenges while

networking, presenting or conducting a media interview.”

Shawne Duperon, Six-Time EMMY® Award Winner

What are you broadcasting?

What are you broadcasting - whether you're networking, presenting, or doing a TV interview? How do others see you? How do they gossip or word-of-mouth you?

And what about this?

You get the opportunity of a lifetime, a chance to be on a TV show that will catapult your business, product, service or career.. and then something happens:

-you freeze up, blowing your opportunity to reach the masses

-you mishandle a crisis situation and ruin your reputation in minutes

-you suck during an interview and the media never wants to work with you again

None of these are options.

Why? Because we drill you -over and over again until it becomes comfortable and you have fun. As you practice, your knowledge increases, any fear disappears and you become playful, passionate and fun on-camera. When media gets you're informative and "fun" they start calling you - over and over. People do business with people they like.

One :30 story is worth approximately $6400 in real advertising dollars. Triple that value because your story is not an advertisement, it's the media powerfully endorsing you and linking you to their website.

Media Mastery Bootcamp Graduates

(video)

"My media coverage is off the hook. I've been on TV, radio and print all in the 
last 6 months. The free media attention has former clients calling me and my 
sales are at the highest they've ever been, even in this economy. 
This is so easy once you know how."

Lynn Drake, UGL-Equis

During the Media Mastery Bootcamp here are just a few things you’ll master:

The absolute worst things to say to a reporter
How to create credibility instantly
The biggest mistakes of seasoned pros
How to NOT look like an idiot.
Tips to manage your anxiety. Your ability to manage questions will increase dramatically
The real reason a reporter asks the same question over and over
How to "dance" in a reporter conversation
What to do when you flub up
How all of these skills apply to real-life networking
How to be interviewed when the camera person is by himself
Why the first question is the most important
The best camera-ready clothing for YOU to wear
The difference between taped and live interviews
How to talk in 2-3 sentence "sound bites"
How to shift on-camera skills and use them for your presentations
The worst make-up mistakes for men and women
How to use pitch and tone when "landing" a sound bite
The best response when you DON’T know the answer
Two phrases you must avoid in any interview
How and why pauses are important and when
Ways to follow up when the interview is over
The differences between radio, print, TV and blogger interviews
How to sit, where to sit when to sit
And much more!

I have DEFINATELY got new patients due to my media exposure. As a whole my practice is up 20% from last year making this my best year in 26 years of practice."

Dr. Miguel Cruz, Chiropractor, North Carolina

“If I only had two dollars left I would spend one dollar on PR.”

~Bill Gates, Microsoft Founder

Six-Time EMMY® Award winner Shawne Duperon says statistics show 80% of your communication is NON-Verbal and Unconscious. This workshop is designed to take you beyond any of your current non-verbal and unconscious communication skills and help you:

Eliminate any fear
Feel powerfully confident
Command respect
Identify loaded questions
Master media bridging techniques
Stay on message
Build your media strategies
Actually enjoy an interview experience
Transfer all these skills to your networking strategies and presenations

"This isn’t just about media. When I master the camera, I can be who I want to be anywhere in all areas of my life.”

Tara Zimmerman, Northwestern Mutual

“After attending, you may call Shawne the best speaker you have ever encountered. She holds nothing back and takes you to levels of authenticity and power that will transform you in an interview. She’s fearless. I credit her with helping me become a best-selling author three times over. Teresa de Grosbois, Best-selling Author “The Presents Presents”

"Shawne is part teacher, part coach and all fun. I went away from her program with a renewed sense of motivation to continue to try and get better in every aspect of my job. I highly recommend this course."

Brian Bierley, Beaumont Hospital Media Relations

As a media guest, you’ll be put in situations that may be unfamiliar.

We address those, such as:

-Green room etiquette

-live versus taped radio shows

-sitting between two anchors

-interviewing during a book tour

-holding a press conference

-spokesperson training

-applying these skills to presentations

-managing your own satellite interview

-microphone etiquette

-and much more

“Shawne’s Media Bootcamp is one of our company’s best investments. You will never regret sending ANY of your staff.” Amy Beal, Fisher Trucking

This workshop is guaranteed to give you the tools, skills and strategies to powerfully work in traditional and social media. You will master interview techniques, whether it’s TV, radio, and print or with influential bloggers.

“Whatever your media skill level, you take it up another notch. Hold on, it’s quite a ride.”

Sharon McRill, The Betty Brigade

Over the last 20 years, former network reporter Shawne Duperon has interviewed most presidents, and hundreds of celebrities and sports stars. She knows what it takes to be great on camera and have reporters, bloggers, producers and editors coming back for more.

She’s filmed celebrities such as:

General Colin Powell

President Jimmy Carter

Secretary of State Hillary Clinton

Senator John McCain

Morgan Freeman

YoYo Ma

Jimmy Smits

Phil Mickelson

and Bill Cosby to name a few.

“I have been on ABC News 6 times in the last 7 weeks. Shawne’s workshop changed my business and my life.” Marilyn Suttle, Best-selling author of “Who’s Your Gladys”

When you attend our Media Mastery Bootcamp you are automatically eligible for F*REE lifetime attendance at any public bootcamp held worldwide. We’re that committed to your success.

What are you broadcasting?

Come make your messaging a conscious choice

Media Mastery Bootcamp

Discover Your True Media Star Power

$1497 Early Bird $997

United States, July 22 & 23, 2010

The American Cancer Society
20450 Civic Center Drive
Southfield, MI 48076

Doors open at 8:00am. The workshops runs 8:30AM-4:30PM both days.

Sign up for the United States here:

ShawneTV Media Mastery Bootcamp US

Canada, November 18 & 19, 2010

TBD

Doors open at 8:30 am. The workshop runs 9AM-5PM both days.

Sign up for Canada here:

ShawneTV Media Mastery Bootcamp Canada

To learn more about sponsorship opportunities, click here.